Meet the Team | Aisha Hillary-Morgan | Building Disrupting Brands

Aisha, director of marketing and communications here at BLOCKLOAN, usually does all the  interviewing for our blog, so we thought we would switch things up and interview her. Aisha not only does the brand and marketing activities for BLOCKLOAN, she has been part of the Lodex team from launch and is the content and creative director for CryptoTechNews. With a colourful history across a wide range of industries, we love having her as part of the team and driving the dream forward every day.

Tell us a little about yourself?

I am a lover of tech and building businesses. Tech for what it enables and building brands as I love working with passionate risk takers, sharing their unique stories and helping create change. I love love creating. I am lucky as I can work with these great businesses helping them grow, understanding their startup challenges and pain-points as I have experienced the same with my two start-ups, Digital & Agile and Hills & West.  I work with smart and inspirational people who are investing all they have to make a difference. I help businesses discover how they can connect with their customers, share valuable knowledge and improve the way we live and work. It’s incredibly rewarding.

From a business experience perspective I have worked as a strategic advisor, in business growth and development, in comms, brand strategy, content development, social media, digital and mobile integrations, and change management. To name just a few of the areas over the last 20 years or so.

My career journey… started in consumer strategy during the online boom… and crash, providing me with an incentive to move to the UK to establish new and innovative ways to interact with consumers. At Sainsburys, I added value along the consumer journey from couch to cash register, establishing ways to encourage purchase and increase basket spend.

 6 years later, after a Masters in Convergent Media, and implementing social media channels at SBS, I worked with tech business Tigerspike, assisting business transform with mobile and other emerging technologies. After 4 years at Tigerspike I decided to go out on my own and find some businesses that I thought were really disrupting in the tech space.

Today, I am in the Fintech, ICO, Blockchain and Cryptocurrency space. I love working with forward-thinking people, challenging the status quo and creating amazing digital and physical experiences.

Tell us about how you became part of the BLOCKLOAN team?

I was living in Melbourne and Mic reached out to me through a mutual contact of mine about his new business, Lodex. Each time I came to Sydney we met and he talked through Lodex’s progress and vision. I then met Bill and it was an easy decision.

I have met a lot of entrepreneurs – Mic and Bill’s passion is contagious and it’s supported by the fact they are incredibly smart and have a very innovative business model. It’s been a year and a half since I moved to Sydney to help their business grow and in that time we have also launched BLOCKLOAN; and CryptoTechNews (CTN); a Crypto Technology news channel for the crypto enthusiast. All three businesses are catering to big gaps in the market. When you are working at an accelerated pace with intelligent people in a market that is evolving quickly, it’s pretty hectic, but mostly exciting. Being part of the process early on is what makes me tick.

I am a strong believer in blockchain and how it can transform transparency and control in the hands of the user. Lodex is giving the control back to the consumer, BLOCKLOAN is providing an infrastructure to make credit more efficient and CTN is informing people of the different projects, innovations and basics of the industry.

A day in the life of Aisha includes…

Never dull, I can say that much. I always start with reading what’s been happening on the Telegram and other social media channels. I try and limit myself to half an hour or I can get lost for hours. After a quick half an hour class at the gym and a walk to the local park with the puppy I am rearing to go.

I have usually already responded to multiple emails by the time I sit at my desk at 7.30am. I keep all my team meetings to the morning so we know what we have to achieve in the day and any partner meeting or interviews in the afternoon.

The in-between, well a lot of what I do it creating content, managing strategic partnerships, optimising our various digital channels, looking at ways to improve the UX and just keeping the train fuelled and moving forward. I love it.

Why start-ups?

My sweet spot is start-ups as we are often disrupting, doing something differently and trying to do a lot with very little. This means you have a culture of creativity; innovation and decisions are made quickly. I love start-ups and watching something grow, the passion of the founders and teams that get on board early. They really believe in the idea and go above and beyond to deliver all they can. Sharing their story, seeing consumers lives change and improving things for the better.

I wanted to share my favourite quote from Wayne Gretzky, “You miss 100% of the shots you don’t take!” It’s no easy feat and you have to have the stomach for uncertainty but if you don’t give it a go with all your might then what is the point.

Inspire. Innovate. Challenge. That’s what I live by.


blockloan team

Tell us about your crypto journey?

When I started with Lodex I had a very topline understanding of the crypto space. I understood digital currencies and how tech innovations would disrupt industries. I knew it was time to have a deeper dive but when I started, honestly, I found everything quite overwhelming. Most of the feedback I would get from people was that they don’t have the time or capacity to fully understand it. They too get overwhelmed with the complexity and need a simpler way to consume and understand the content. So we started CryptoCoinIntelligence for our Lodex audience who were crypto enthusiasts and then decided to start a channel on its own covering the basics, the businesses and the technology having an impact on the industry.

So simply, there was an appetite for the stories behind the businesses and we build on that.

3 tips for people starting a business 

1. Know who your customer is and make sure what you have is what they want. Right now. You might have an amazing vision for the future but start small, educate and take them on the journey. But.. be prepared to wait for them to come on board. It is always 10x longer than you think. If not… pivot. Create an MVP (minimal viable product) and test test test.

2. Create a lot of assets. Creative, content, video etc. People will need to be told in 10 different ways about your service, across 10 different platforms so be prepared to share your story over and over and over again. People are inundated with messages and definitely don’t have the same passion as you. Also be prepared to tell your stories in many different ways, tailor it to the platform, to your personas and to the time of year. No one ever said it would be easy.

3. Partner – great strategic partnerships is what helps you create and flourish. Media partnerships, community partnerships, service partnerships etc. You don’t have to be the best at everything but if you partner with the best then overall you can have the best solution.

Where do you think blockchain technology will be in 1 year?

Blockchain technology is really the next foundation technology that will take us to the next level in efficiencies in speed, product development, tracking, data, cost and so much more.

I really want to help people increase their understanding on the positive aspects of blockchain especially as the crypto market has had such a bad rep of late.

BLOCKLOAN will really level the global playing field in credit.

Lodex is all about flipping the financial industry on its head, and doing things differently by putting the consumer in control of the loans and deposits process. Lodex too is looking at ways to improve this process through crypto and blockchain.

However when things are different, it takes time before it is adopted into the mainstream. Blockchain is still in its infancy and like the internet there was a boom and a crash, but now it is integral to our lives. In a year, there will be so many positive implementations of blockchain that people will definitively be accepting that it is here to stay. We just need to be patient and wait for the “0.3” or “Xs version” ;-).

As BLOCKLOAN harnesses blockchain technology, creating an infrastructure and lending protocol that is 100% transparent and efficient, it will speed up the adoption of Cryptocurrencies.

Blockchain technology is going to enable a lot of industries and processes to be accelerated. From where coffee beans are sourced, to the sharing of scientific research, to basic day-to-day process such as supply chain and finding your next freelancer. Blockchain technology will provide a foundation for so many industries once they see what is possible. Many already have.

Everyone wants the price to go back up. To make room for moneymaking so they can be the next crypto billionaire, we all know that. However, this slow down has given projects an opportunity to focus on their business solution and rethink/improve their strategy. It’s also a great opportunity to expose the businesses that just won’t make the cut or are in it for the wrong reasons. Like with most businesses in the traditional sense, 96% fail within the first 10 years. We are in the first 10 years.

There are many businesses doing amazing things with technology to improve, and transform, industries. I am in no way someone who can predict what will happen, only that it’s going to be really exciting.

3 words to describe what you will bring to the team?

Tenacity. Agility. Curiosity.

Passion would be my fourth if I can add another one.

Last word…

Watch this space as it grows, innovates and evolves. The journey has only just begun.


Thanks, Aisha! We love having you on board helping to build BLOCKLOAN and the future of lending.


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